Category: Internet Marketing
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Spare a Penny for a Poor Rock Band
The first set of ‘statistics’ have turned up from Radiohead’s innovative “choose your price” sale of their In Rainbows album. As you may recall, Radiohead decided to let their listeners choose a price to download the album – anywhere from nothing to £99.99 (+ 45p handling fee). Now comscore are claiming an indication of how…
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10 Ways to Make a Book Popular
The UK’s premier yearly book awards, the Man Booker prize, has just been won by the rank outsider Anne Enright, for her book ‘The Gathering’. The Booker prize has a habit of being un-predictable, and it certainly isn’t a popularity contest, but winning the prize is a boon to any novelist’s sales. To help the…
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Radiohead: Re-inventing Music Sales
A week or so ago, Radiohead announced they were selling their new album ‘in Rainbows‘ online. Doesn’t sound like anything new, until you hear that they are asking you, the customer, to say how much you want to pay for the download. Sound too good to be true? Well it was for the website, which…
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Make Money from your Blog With Less Work
Amazon have just introduced a new feature for their Affiliate Program, it’s a script that you place at the bottom of each page on your site that looks for key terms that Amazon has products for – then it creates a link on those products wired into your affiliate program. How this works in practice…
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Blogging for Love (and money)
Business Week investigates how top bloggers earn their money – and, for those of us who like gawking, how much they earn and what ad networks they use. It also tells you about another cute cat blog, kthx bye! Feeling a bit overwhelmed by all these blogs you know you should be reading – check…