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Spare a Penny for a Poor Rock Band

Posted: November 7th, 2007 | Author: | Filed under: Internet Life, Internet Marketing | Tags: , , | No Comments »

The first set of ‘statistics’ have turned up from Radiohead’s innovative “choose your price” sale of their In Rainbows album. As you may recall, Radiohead decided to let their listeners choose a price to download the album – anywhere from nothing to £99.99 (+ 45p handling fee). Now comscore are claiming an indication of how much people have paid, but purely based on a survey they carried out.

Comscore reckon the average price paid was £2.90 – with US customers paying more than the rest of the world, averaging £3.85 compared with £2.22 elsewhere. Obviously this is a lot lower than the usual price of a CD, but consider how much of that money is now going direct to Radiohead and not a middleman… 100%. Plus one thing that Comscore doesn’t indicate is how many albums have been sold so far, only Radiohead and their partners know that for sure. Either way it seems that their experiment has been a success.

As an aside, In Rainbows is a wonderful album full of great songs – so go get your copy now, at a price that feels good to you.

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