The UK’s premier yearly book awards, the Man Booker prize, has just been won by the rank outsider Anne Enright, for her book ‘The Gathering’. The Booker prize has a habit of being un-predictable, and it certainly isn’t a popularity contest, but winning the prize is a boon to any novelist’s sales. To help the rest of us who haven’t won, the BBC offers a handy list of ten ways to make a book popular, ranging from word of mouth, TV shows like Richard & Judy or Oprah and three for two marketing offers.
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