Tag: viral marketing
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First to Market, or First to Rate?
In the world of business the success of your idea depends hugely on word of mouth and feedback, especially with the Internet. The same is true of music, with new bands scrabbling to get any bandwidth with already saturated music lovers. In such a situation we often rely on music taste makers that we know…
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Influencing Advertising
Derren Brown is a well known British illusionist, who often specialises in ‘tricks’ where he influences his randomly chosen helpers to do exactly what he wants them to do. In the video below Derren influences some advertising folks, as well as showing us how he did it – it’s fascinating watching and makes you realise…
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Ideas that spread, win
Seth Godin has always been a fascinating guru in the realm of modern marketing and his presentation at TED is no exception to this rule. It is, Godin expounds his basic view of modern marketing: you have to be remarkable to succeed these days, not average – and being remarkable makes the right people notice…
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Web 2.0 Release Forms
This month’s Radar magazine has an article about the ‘Prisoners of youTube‘ – all those poor folk who suddenly became famous because someone posted an embarassing video of them online. Since most of these clips are of the ‘Funniest Home Videos’ variety the people involved are generally pretty upset, since they had no idea they…
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The Dangers of Unexpected Viral Marketing
Threshers, a large UK high street based supplier of alcohol, are bracing themselves for unexpected waves of customers after discount voucher was spread rapidly round the web. The 40% voucher was intended for trade partners of Threshers only, but the web mob got hold of the offer and told their friends – now the voucher…