Statistics on BBC iPlayer Usage

CXO magazine this month has an interview with John Linwood, CTO at the BBC, about the amazing success of the iPlayer, the BBC’s on-demand video service. You can only read the interview in their print magazine at present, however they do give us a great infographic showing iPlayer usage patterns.

The iPlayer has demonstrated the desire of people across the UK to access on demand content, and has simultaneously raised the ire of broadband providers who’ve seen download levels rocket. The iPlayer infrastructure vends 12.5Gb/second of pre-processed video to the many different players it supports – from mobile phones, through computers to the mainstream satellite providers who then help distribute the data themselves. Arguably the BBC is in a unique position around the world, being funded by public money which means that the content is effectively ‘owned’ by the British public already. Whatever the reason though, you can’t demand the success of the venture from a technology perspective.

[From The Next Web]

User Demographics: Google vs. Yahoo

Hitwise ran an interesting article yesterday about the difference in demographic between users of Yahoo and Google. They analysed a range of statistics, and their results indicated a couple of interesting points – firstly that Google users tend to skew slightly older (centering around 35-44 rather than Yahoo’s 25-34), and secondly that Google tends to be favoured by people who have spent over $500 online. In principle what this means is if you have a cheap product advertise on Yahoo, a more expensive product then advertise on Google to get better results.

You can read the whole article here.