is Useful

Tag: Internet Marketing

  • Getting People to Complete Registrations

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    Matt
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    ReadWriteWeb has a good piece about how different sites get their users to fill in their profiles as completely as possible. They cover LinkedIn which uses a progress bar going to 100%, along with suggested next steps (such as ‘Get a recommendation’) to move you to the completed state, and this is one of my…

  • Seth Godin’s 5 Easy Pieces of Marketing

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    Matt
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    Internet marketing guru Seth Godin has another insightful post on how to conceptualize your marketing offerings as five simple pieces: Data, Stories, Products (services), Interactions and Connection. I’d been thinking about the ‘story’ (or myth) side of this equation for a while, but as usual Godin is four steps ahead of us all. Good stuff.

  • One Ma.tt to Rule Them All

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    Matt
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    You have to give credit to Matthew Mullenweg, not only is he the force majeur behind WordPress – the most sensible and elegant blog tool in the word – he also realised that he could buy Ma.tt as his domain before anyone else did… Clever chap. As a bit of background, ‘tt’ is the top…

  • User Demographics: Google vs. Yahoo

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    Matt
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    Hitwise ran an interesting article yesterday about the difference in demographic between users of Yahoo and Google. They analysed a range of statistics, and their results indicated a couple of interesting points – firstly that Google users tend to skew slightly older (centering around 35-44 rather than Yahoo’s 25-34), and secondly that Google tends to…

  • First to Market, or First to Rate?

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    Matt
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    In the world of business the success of your idea depends hugely on word of mouth and feedback, especially with the Internet. The same is true of music, with new bands scrabbling to get any bandwidth with already saturated music lovers. In such a situation we often rely on music taste makers that we know…