is Useful

Category: Internet Marketing

  • Influencing Advertising

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    Matt
    in

    Derren Brown is a well known British illusionist, who often specialises in ‘tricks’ where he influences his randomly chosen helpers to do exactly what he wants them to do. In the video below Derren influences some advertising folks, as well as showing us how he did it – it’s fascinating watching and makes you realise…

  • Ideas that spread, win

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    Matt
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    Seth Godin has always been a fascinating guru in the realm of modern marketing and his presentation at TED is no exception to this rule. It is, Godin expounds his basic view of modern marketing: you have to be remarkable to succeed these days, not average – and being remarkable makes the right people notice…

  • The Dangers of Unexpected Viral Marketing

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    by

    Matt
    in

    Threshers, a large UK high street based supplier of alcohol, are bracing themselves for unexpected waves of customers after discount voucher was spread rapidly round the web. The 40% voucher was intended for trade partners of Threshers only, but the web mob got hold of the offer and told their friends – now the voucher…