Category: Internet Marketing
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Helpful Hints on Designing Websites to Sell Products
Smashing Magazine has an interesting article on the key points to consider when designing a website that has to sell a product. The suggestions range from the subliminal – putting pictures of happy people to welcome people in, through the theoretical – such as the Guttenburg principle of how our attention moves across and down…
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"Priced to sell at 9.99!"
Shops have always delighted in setting prices slightly below the full amount of a dollar or pound, and whether it’s 9.99 or 9.95 us consumers still feel it’s much better value. A new study has shown that this 1p or 5p saving still gets us by the purse strings, with a 15% increase in sales…
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Seth Godin’s 5 Easy Pieces of Marketing
Internet marketing guru Seth Godin has another insightful post on how to conceptualize your marketing offerings as five simple pieces: Data, Stories, Products (services), Interactions and Connection. I’d been thinking about the ‘story’ (or myth) side of this equation for a while, but as usual Godin is four steps ahead of us all. Good stuff.
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User Demographics: Google vs. Yahoo
Hitwise ran an interesting article yesterday about the difference in demographic between users of Yahoo and Google. They analysed a range of statistics, and their results indicated a couple of interesting points – firstly that Google users tend to skew slightly older (centering around 35-44 rather than Yahoo’s 25-34), and secondly that Google tends to…