is Useful

Author: Matt

  • URLs without ‘www’

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    Matt
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    Recently a trend has started to represent website URLs without the preceding ‘www’ sub-domain, short for ‘world wide wed’ and indicative of a web page. For example this site can be found both at www.isuseful.com and isuseful.com, but by default when I talk about the site address I drop the ‘www’. Personally I find the…

  • Stock Photography SEO

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    Matt
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    Last night I ended up having an interesting conversation with a friend who has worked tagging photos for a stock photo agency. While we were talking I was struck by the similarities between tagging your photos effectively, and that of carrying out SEO activities on your website. Both have a huge impact on your income…

  • Nature Inspired Design

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    Matt
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    The National Geographic has a fascinating article on how scientists and engineers took inspiration from nature for a swathe of inventions, new and old. Combined with some beautiful photography, the inventions covered range from glare-free screens, through cars with less drag to the classic velcro. It’s a fascinating read, and reminds us how inspirational the…

  • The Pirate’s Dilemma: To Compete, or Not To Compete

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    Matt
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    Matt Mason, author of The Pirate’s Dilemma, gave a great talk recently at the Medeci conference. He covers a lot of the ground from his book here, with great anecdotes about how piracy affects our society, and consequently how we do business. His summary: sometimes you should sue pirates, if they’re not adding value to…

  • ‘Death by Blogging’ – Modern Life Strikes Again

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    Matt
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    The New York Times has a short piece on a few prolific bloggers who recently dropped dead. The concern is that the highly competitive (and lucrative) market for fast breaking blog stories is driving up stress levels amongst top tier bloggers. Habits such as no life/work separation and the business need to have the first…