is Useful

Author: Matt

  • Getting People to Complete Registrations

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    Matt
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    ReadWriteWeb has a good piece about how different sites get their users to fill in their profiles as completely as possible. They cover LinkedIn which uses a progress bar going to 100%, along with suggested next steps (such as ‘Get a recommendation’) to move you to the completed state, and this is one of my…

  • "Priced to sell at 9.99!"

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    Matt
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    Shops have always delighted in setting prices slightly below the full amount of a dollar or pound, and whether it’s 9.99 or 9.95 us consumers still feel it’s much better value. A new study has shown that this 1p or 5p saving still gets us by the purse strings, with a 15% increase in sales…

  • Skip Intro: Flash Content now Search Enabled

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    Matt
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    Google, Yahoo and Adobe have just announced that they have worked together to enable search results to crawl not only HTML, but also Flash files. Interesting news indeed. For years now web builders have had to build two sites in parallel if they use Flash – one for the users, and one for the search…

  • Seth Godin’s 5 Easy Pieces of Marketing

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    Matt
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    Internet marketing guru Seth Godin has another insightful post on how to conceptualize your marketing offerings as five simple pieces: Data, Stories, Products (services), Interactions and Connection. I’d been thinking about the ‘story’ (or myth) side of this equation for a while, but as usual Godin is four steps ahead of us all. Good stuff.

  • Big Brother’s Data Aquisition Filters

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    Matt
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    Cory Doctorow has another interesting piece in the Guardian today about how Britain is collecting too much surveillance data to be useful. His argument is that collecting information about everything and trying to create predictions, be it about weather forecasts or terrorist events, will not lead to success due mainly to the computing power required…