is Useful

Author: Matt

  • Influencing Advertising

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    Matt
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    Derren Brown is a well known British illusionist, who often specialises in ‘tricks’ where he influences his randomly chosen helpers to do exactly what he wants them to do. In the video below Derren influences some advertising folks, as well as showing us how he did it – it’s fascinating watching and makes you realise…

  • Hide In Plain Sight

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    Matt
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    Glasgow has decided to take on illegal fly-posting in a new way. Instead of scrapping off the posters from every inch of space they take up, a time consuming and messy process, they are simply sticking ‘cancelled’ notices of their own over gig posters! Then the venue owners have to deal with hordes of irate…

  • Bright Lights, Quiet City (or Sun vs. Moon)

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    Matt
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    This morning’s Globe and Mail had an article about how Toronto police are using bright spotlights on rowdy club goers to help encourage them to go home, in much the same way as clubs themselves at the end of the night. The lights have been placed to cover key corners at which crowds normally gather,…

  • London 2012 Games Design Disasters

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    Matt
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    Well the London Olympic games may still be a few years away, but there’s plenty of controversy to keep everyone entertained in the meantime. Recently the British Olympic committee unveiled the new logo design to immediate, countrywide disdain. The logo cost £400,000 (~ US$800,000) and it’s amazing to see what you get for that money…

  • Ideas that spread, win

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    Matt
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    Seth Godin has always been a fascinating guru in the realm of modern marketing and his presentation at TED is no exception to this rule. It is, Godin expounds his basic view of modern marketing: you have to be remarkable to succeed these days, not average – and being remarkable makes the right people notice…