Anyone for Pizza(.com)?

Sometimes the world of domain names makes me pause. At the moment you can bid on the prime, top level domain Pizza.com (no link, it doesn’t need any help) over at Great Domains. There’s four days left on the bidding and currently it stands at $2,505,000 – yep, a smidge over $2.5 million. Nice.

Where is this going to finish up? I reckon somewhere between $7-9million as it is the most amazing opportunity to own a the piece of internet real estate for a vertical that has regular repeat business in the millions each day. Hungry? Go to Pizza.com and order from your best local pizza place (or whichever local pizza place is paying the most to be there). Easy to remember. Does what it says on the can. The price will be driven up not only from entrepreneurs who can see the dollars (and pounds, and euros) just waiting to be earned, but also from the big pizza players wanting to expand their web footprint and save themselves some serious adword dollars. On that note, maybe Google should be trying to buy it themselves to ensure competitive adwords stay at top dollar for them, but I guess they can just cream the money from everyone else as they struggle to compete with the ‘go to’ direct navigation site for pizza. Now where did I put my wallet?

Addendum: Pizza.com finally sold for $2.6 million, so my estimate was a little high! To be honest I feel like that is still somewhat of a bargain given the amount of pizza that is consumed globally every day.