is Useful

Tag: Business Ideas

  • The Pirate’s Dilemma: To Compete, or Not To Compete

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    Matt
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    Matt Mason, author of The Pirate’s Dilemma, gave a great talk recently at the Medeci conference. He covers a lot of the ground from his book here, with great anecdotes about how piracy affects our society, and consequently how we do business. His summary: sometimes you should sue pirates, if they’re not adding value to…

  • Facebook vs. Your Privacy

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    Matt
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    Somehow I’d managed to miss the bruhaha about Facebook licencing its users’ photos to newspapers – as witnessed in this case of the shooting of a 14 year old girl in Toronto this New Year. The situation was that the newspapers needed some images of the girl, and rather than just use the ones given…

  • 10 Ways to Make a Book Popular

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    Matt
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    The UK’s premier yearly book awards, the Man Booker prize, has just been won by the rank outsider Anne Enright, for her book ‘The Gathering’. The Booker prize has a habit of being un-predictable, and it certainly isn’t a popularity contest, but winning the prize is a boon to any novelist’s sales. To help the…

  • Radiohead: Re-inventing Music Sales

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    Matt
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    A week or so ago, Radiohead announced they were selling their new album ‘in Rainbows‘ online. Doesn’t sound like anything new, until you hear that they are asking you, the customer, to say how much you want to pay for the download. Sound too good to be true? Well it was for the website, which…

  • Make Money from your Blog With Less Work

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    Matt
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    Amazon have just introduced a new feature for their Affiliate Program, it’s a script that you place at the bottom of each page on your site that looks for key terms that Amazon has products for – then it creates a link on those products wired into your affiliate program. How this works in practice…