I picked up ‘101 Things I Learned in Architecture School‘ at the Tate Modern the other day and it felt so good in my hand that it easily found it’s way to the cash register. To me that’s the mark of a good product, when you hold something and don’t want to let it go, a tactile feature that many book manufacturers now use to remind us why the all-powerful Kindle is not the only way to read. Of course you can’t, as they say, judge a book by it’s wonderfully thick card cover, but thankfully this little gem of a read more than matched up to that initial feeling.
Written for students of architecture, the book collates 101 little factoids and observations drawn from a lifetime of teaching and practicing architecture. Each double faced page has a simple, clear sketch, coupled with trim, concise and informative text to describe the point being made. It’s the sort of book you can pick up when you have a few minutes, dip into, read a tip then put down – though likely you’ll find yourself engrossed for longer than you intend.
Although I’m not an architect, the insights into the understanding of human behaviour, visual communication and spatial planning are fascinating and resonate with many aspects of digital product and service design. Architectural tips such as designing a small entrance way that leads into a larger space to create a sense of awe, made me contemplate how that might equate to the user flow through an app or site. Or recognising how the empty spaces between buildings vary in importance from dense urban sites to suburban sprawl and the effect that has on the places that people gather.
At some point we can only hope that someone, perhaps you good reader, creates such an engaging text that directly relates to digital products. In the meantime this is a great source of inspiration.